Growth Acceleration Built for GCC Enterprises

Emirati Leaders + Elite Global Experts + Investment Partners + Technology

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How We Deliver Tomorrow's Organisations

TBH + IBEM combines local expertise with global reach to drive real commercial outcomes — not slide decks.

Hardwired Enterprise Execution

We work as execution partners — our only target is actual impact and commercial outcomes.

Senior Partner-Led Engagement

Heavyweight senior experts work directly with clients, not junior teams producing useless slide decks.

Scalable Global Ecosystem

An elite network of world-class experts and partners drives client strategic execution at scale.

Why We Came Together

Traditional consultancy models in the region are no longer fit for purpose. They fail to match the speed of the GCC's aspirations and cultural realities.

To bridge this gap, Dubai-based localisation specialists TBH and global leadership and business transformation experts IBEM have joined forces, delivering a new era of growth, leadership, and transformational impact tailored directly to the region's ambitious vision.

TBH + ibem Solutions

Four flagship programmes purpose-built for the GCC's most ambitious leaders and organisations.

The Emirati Leader Catalyst

Flagship Programme

Elevating Emirati Talent

Designed and delivered by high-profile Emirati leaders and international experts, built on UAE cultural realities and aligned with the national vision.

The Emirati Leader Catalyst is a growth advisory solution preparing high-potential national talent to lead complex enterprise, government, and MNC companies — and create the organisations of the future.

The C-Suite Crucible & The Strategy Sandbox

The C-Suite Crucible

Align. Adapt. Accelerate. Three executive experiences designed for the GCC's high-stakes landscape. We help organisations navigate rapid disruption, technological transformation, and operational challenges — equipping leadership teams to solve critical priorities and drive rapid execution.

The Strategy Sandbox

Strategy Activation & Execution. An enterprise strategy masterclass bringing leaders into our focused, immersive Myjlis environment — introducing practical tools and frameworks to drive strategy creation, work through live business challenges, and achieve a shared roadmap for immediate execution.

Rise. Elevate. Summit: UAE Women Leadership

Beyond Empowerment. Designed by women executives for women executives. Rise. Elevate. Summit. replaces generic empowerment seminars with targeted 3-tier development — tailored for the GCC to break career stagnation and build the women leaders and board members of the future.

Executive Team

Global Expertise. Regional Pedigree. Insider Experience.

Talib Hashim

Founder & Managing Director, TBH Hub Advisory
Ex – AON, HSBC, Next Level, AIESEC

Geoff Hudson-Searle

Chief Executive Officer, IBEM Gulf
Ex – Citibank, Kaspersky

David Frost

Chief Strategy Officer, IBEM Gulf
Ex – Boeing, Thomson Reuters, Majid Al Futtaim

Murielle Yates

Chief People Development Officer, IBEM Gulf
Ex – Majid Al Futtaim, AIG, Capital One

Talib Hashim

Founder & Managing Director — TBH Advisory

Talib Hashim (Abdulmuttalib "Talib" Hashim) is a Dubai-based Emirati entrepreneur and HR expert specialising in workforce localisation across the UAE and GCC. As Founder of TBH (Think Big, Honestly), he leads the first firm in the GCC to focus fully on Emiratisation and talent development.

His work focuses on attracting, engaging, and developing local talent while helping businesses navigate regional cultural and market access challenges. Previously at AON, HSBC, Next Level, and AIESEC.

Geoff Hudson-Searle

CEO, IBEM Gulf

30+ years leading global growth, corporate governance, and digital transformation. Delivered strategic programmes for the British Government, BT, Barclays, Citibank, and Kaspersky. Fellow of the Institute of Directors, TEDx speaker, Top 250 Harvard Business School thought leader, and author of seven books including The Trust Paradigm.

David Frost

CSO, IBEM Gulf

20+ years driving leadership growth across Boeing, Thomson Reuters, Majid Al Futtaim, CEB, SHL, Curve, and Tripledot. Regarded as one of the GCC's leading executive leadership and organisational development experts, having led transformations affecting hundreds of thousands of employees and millions of customers worldwide.

Murielle Yates

Chief People Development Officer — IBEM Gulf

Murielle Yates is a distinguished, award-winning Leadership Catalyst and Certified Executive Coach with 30+ years of experience as a senior leader across the US, Europe, APAC, and MEA. She specialises in customised transformation journeys equipping C-suite executives and high-potential leaders with agility, resilience, and psychological safety.

Murielle integrates psychometric and behavioural frameworks — including Hogan, Insights Discovery, HDI, Lencioni, and Emotional Intelligence — to unlock peak leadership potential.